The fast-paced growth of information and communication technologies have transformed the methods and practices of businesses and companies and has impacted the way they generate customer values. Since innovation is the key to every technological advancement, the design industry has progressed to support the growth of companies.
The design evolution has indeed helped the businesses not only in dealing with the complexities of design industry but also in keeping up with the pace of the technological advancement. Where technology has changed the ways and the methods of designing, the design principles are still the same. The core principles of designing are all about human-centric approaches and appropriate use of prototypes. However, the way these principles are implemented has adapted the innovative nature of the digital age.
The global dilemma of usability crisis
To get started, we can rightly say that the move to digital ways has brought both the corporate and business world to the threshold of new heights of complexities. In this highly-digitized world, technology has failed in fulfilling its assurances and promises. There’s no denying that technology has brought some huge and impactful changes in human lives, but with that, it has also introduced more complexities.
Where a smart device is smart as far as the connectivity and its functionalities are concerned but the real complication comes with the integration of these smart devices with personal devices. Most of these smart products and devices haven’t been able to integrate with the physical world seamlessly as of yet.
Technological usability is all about how a designer uses and convert technology into a product worthy of using and relying upon. The lack of usability is due to the system-centric approaches, but technology and the world itself is evolving at lightning speed that someone has to come up with a concept to make products and services which are a perfect fit for human needs.
Let’s design for the humanization of the digital era
One of the biggest issues that surfaced lately, as the evolution of the design industry changed the whole perspective and approach of designing is that the traditional departments feel threatened by this evolution. The design is now equipped with capabilities to take decisions which were not the case in the past.
Including all the departments in the design process from the initial stage to the closing of the process helps and encouraging active participation helps in making the collaborative and cross-departmental design. The idea of what design actually is and how it’s done has to be established from the beginning.
To elaborate on it, it has now become crucial to break the stereotypical design concept, let it reverberate in your head “design is not about using aesthetic elements and vibrant colors to beautify a plain web layout, and it’s definitely not about the embellished face of a product or service.” However, remarking the new design departments and web designing agency as the protagonist of this age won’t be fair to them as they still have a lot to learn about the real design problems and gain some valuable insights about their companies.
The amalgamation of design strategies and companies
Where making the design as the core element of the business organization and an important aspect of business marketing are not new concepts. However, many successful and huge companies and business organizations don’t usually design the products and services that are made available to the users and potential business prospects. For that very reason, these companies don’t have a design department; rather they see design as a strategic tool.
With that being said, one cannot deny the importance of a great strategic system and tool that plays a pivotal role in strategizing the design policies across the globe. The key to achieving global success is about using the right strategic tool and system coupled with the right design strategy. Another aspect that impacts this success is the simplicity and adaptability of the offered products and services and the right amount of ownership in each business division and different units.
Installation of design in the company’s environment
In the modern era, the design values are more about the design process than the appearance and look of the final deliverable. Innovation and technological evolutions are the driving forces of many companies and business organizations. To write a success story of your business and company, the collaboration between the designers and the technologists is of key importance.
One of the biggest challenges that many companies and firms face is of the legacy and implementation systems when it comes to execution of innovation and technologically advanced solutions, so a collaborative effort comes in handy in it.
Designers: the trailblazers of the transformation age
Designers are artists at their core and an innovator by the spirit. Since creativity has no bounds to it, it is not necessary that all designers have to be excellent at drawing, painting, and sketching. Also, the purpose and needs of designers have changed with time.
A designer is not just a person who sits in front of a screen and plays with different designing elements while trying to decode the right combination. Such was the case a few years, but with the advent of the transformation age, the role of designers has changed to a greater extent than one can expect or predict and it is likely to evolve more in coming years. A designer is not a web artist working at a web designing agency; he is an extraordinary communicator excelling at multiple platforms and use of graphic elements as well.
A connoisseur who knows how to leverage visual and video content through social media platforms. An overseer who keeps a watchful eye out for tumultuous situations. An enthusiast reader and a keen analyst. Just like the designing trends, the role of the designers keep changing with time, and a great designer knows how to step in different roles and how to ensure successful implementation of tasks at hand.
Be open to inspiration
In order to have a full and complete understanding of what works and what doesn’t, one has to consider the users’ perspective, you never know from where inspiration can come from. Explore the insights of different companies. Integrate these valuable insights into your ecosystem and create a whole new experience.