On-Page SEO Essentials
On-Page SEO essentials are the practice of optimizing personal web pages in condition to the position higher and get solon relevant interchange in search engines. On-page refers to both the communication and HTML author inscribe of a writer that can be optimized, as opposed to Off-Page SEO which refers to links and otherwise external signals.
Following are the essentials of On Page SEO:
“Meta tags” are simplified to add HTML tags that can let the search engines know different details about your site. They used to be a lot more important to SEO. With the evolution of Google’s algorithm becoming more advanced all of the time, these tags are valued much less in Google’s analysis of relevance. However, they remain a straightforward way to earn some SEO value.
If you are using WordPress, think to install the plugin Yoast SEO. This plugin will allow you to change meta tags and other essential attributes easily.
The “Title” meta tag is perhaps the essential meta tag for SEO purposes. When you look at the top of your browser (above the URL box), the text you are seeing is the title tag. It is also what appears as the link on search engine results pages (SERPs). Finally, search engines understand that title tags typically explain what each page is about.
You can edit the title of your page in WordPress with Yoast. If you are not using WordPress, a title tag looks like
<title>Your title goes here</title>
in HTML. Note that Google only displays the first 60 characters (including spaces) of your title. So, make your title count by strategically including keywords that are relevant to your content and which you would like to rank for. Never make these title tags look spammy. The search engines want to provide a high-quality user experience and anything you do that detracts from that can hurt your rankings.
The meta description is the few sentences below your title on the SERPs. The most important part of the meta description is to sell the value of your web page to the people searching for your keyword. By convincing people to click on your site, you also convince the search engines that it is relevant. However, you need high-quality content and a strong user experience once people visit your site. If you have a low-quality site and people hit the back button, the search engines will count that against you.
<meta name=”description” content=”Your meta description goes here.”>
Your description should be between 150 to 160 characters. Keep it to 150 characters at most to be safe. Treat these 150 characters as your “elevator pitch” to get people to want to click on your page even if it is not already ranked first in the SERPs. Also consider tastefully including keywords in the description. These keywords, when searched for by the user, appear in bold text. People often click on results based on this bolding.
Google rarely directly announces what factors it uses to rank websites. However, the loading speed of your site has been directly mentioned as one such factor. Try to get your page loading speed down as much as possible to increase your SEO.
If you use WordPress or another content management system, consider deleting all unnecessary plugins to help improve your speed. Also, consider using Cloudflare which you can use in conjunction with your regular web host to speed up your page. Cloudflare mirrors and caches your site, and transmits it to your users from its various servers across the world. It offers a very robust free plan that can make a huge difference in your site speed. In addition to being a direct ranking factor, the user experience is always king in on page SEO. If your website takes a too long time to load, people will generally hit the back button. That will send another negative message to the search engines that your site should have a lower ranking.
Be Mobile Friendly
Search engines are increasingly requiring websites to perform well for mobile users. That means pick a responsive theme that works well and looks good on mobile devices. Avoid difficult popup ads, especially on mobile devices. If your page fails to load correctly or quickly on the mainstream mobile devices such as the big phones and tablets, you will likely have a harder time ranking. If you use WordPress, make sure your theme is “responsive” which means it will adapt to your users’ mobile devices when rendering the page.
Sitemaps tell search engines where all of the content is on your website. Search engines are not magical, and they can often miss out on relevant content that you submit. If you use WordPress, you can use the Yoast plugin to update your sitemap automatically. This is a directory with links to every page on your site. This allows the search engines the ability to see and crawl each piece of your content.