Article Length
We’re finding that ‘longer posts get more page views, time on page, and social love’. We love posts that are between 500 to 1500 words.
“We require posts to be at least 500 words.”
Paragraphs
Use short paragraphs of around three to four sentences. Short paragraphs are easier to understand and digest, drive your point across, and encourage reading in this age of information overload and short attention spans.
In-Article Links
Links to third-party authoritative sources tell the reader that you are incorporating third-party perspectives and evidence in support of your argument. Otherwise, all you’ve got is a theory without substantiation.
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